According to a recent report by the Pew Internet and American Life Project (2008), 87% of internet users in the US go online to find out about science.
With the explosion of "user generated" content on the internet, the traditional media are no longer the gatekeepers of mass communication (and as a result, "You" were Time magazine's person of the year in 2006!).
"New media" tools such as blogging, podcasting and social networks (like this one!) offer the potential to engage very wide audiences about science. But how can we use these tools effectively - or even just find out how to get started? This group is the place to ask questions, share ideas and experiences.

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